Bill Stoller

The 10 Commandments of Press Releases

In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a release... Read >

The 10 Most Common Publicity Mistakes -- Don't Sabotage Your Success!

The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success! by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp The number one rule of being successful in the wo... Read >

How to Create an Online Newsroom the Media will Love

How To Create An Online Newsroom The Media Will Love by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp From time to time, people ask me how public relations has changed... Read >

Smashing the Myth of the Press Release

Smashing the Myth of the Press Release by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp A musician spends years honing his craft. He writes world-class songs and per... Read >

Press Releases for Every Occasion

Press Releases for Every Occasion by Bill Stoller, Publisher Free Publicity, The Newsletter for PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp To many marketers, the press release is something of a "one size fits all" propositio... Read >